One of the biggest mistakes people make - both in content creation and building apps - is overthinking.

People want to build the perfect app.
Post the perfect video.
Write the perfect post.

So they spend weeks polishing something they haven’t learned how to optimize yet.

They launch to no audience, get little to no feedback, and see zero results.
Then frustration kicks in. Then burnout. 😕

It sux.
I know because I’ve seen it many times.
I know because I’ve done it myself as well.

The reality

In the beginning, quantity matters more than quality.

Not because quality doesn’t matter - yes, it does.
But you don’t know yet what quality means.

You learn that only by putting in the reps, noticing patterns that appear, failing fast and often.

Quantity is how you define quality.

Quantity also protects you mentally

When your goal is output (which you can control) and not results (which you can’t control), you stop taking failures personally.

A video flops? Fine.
A product doesn’t sell? No problem.

It was just another lesson that you’ve learned.
You didn’t put your everything into one thing.

This mindset is what keeps you in the game long enough to find the winning formula.

This pattern shows up everywhere

MrBeast uploaded hundreds of videos before going viral.
He used that time to study what worked and what didn’t.

In the indie hacker world, it’s the same story.
Pieter Levels challenged himself to launch 12 startups in 12 months.
Marc Lou shipped many projects before making real money.
Tibo built one startup a week until one popped off.

None of them focused on quality first.
They used quantity to figure out what quality is.

I did the same

On YouTube, when I started, I uploaded 31 videos in January 2020 alone, plus did a ton of streams.

There was little to no editing. No structure. Barely a plan.
My focus was volume.

By March or April, I had created hundreds of videos and started collecting real data.
That’s how I learned what my audience wanted.

Later in September, a single piece of content took my channel from 30k to 60k subscribers in a month.

Growing to ~200k followers on X followed the same pattern.
I tried everything, failed publicly, and slowly turned randomness into a system.

Btw, if you’re curious, I documented that system in another post here.

The advice I give everyone starting out

Stop obsessing about perfection.

Aim for reps, speed, and most importantly, focus on learning.

Ship enough to figure out:

  • What you enjoy doing

  • What your audience wants

  • What’s worth doubling down on

I’m doing this again

In 2026, I’m going back to quantity mode.

I’ll build and ship many MVPs, keep what works, and kill the rest.

Same with video content. I’ve spent too much time overthinking my video strategy.
It’s time to just… do it.

Prepare to see me on every platform starting in 2026! 😁

Keep on shippin’,
Florin 🫶

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