Last week, my co-founder Andrew and I started a challenge:
Launch SaaS products as fast as possible until something hits.
Go from idea → build → launch → market. All in 7–14 days max.
The goal isn’t perfection.
The goal is to learn and validate a business idea fast.
This is how our first run went. 👇
What we built (in 7 days)
Our first product is BClips.ai - a tool for video creators to generate short clips of themselves without filming.
The flow is simple:
Upload photo
Pick a scene or write a prompt
Generate a video clip
Our promise:
Save creators hours of filming and editing B-rolls.
Andrew handled everything on the product side:
Building the MVP
Designing the Landing Page
Making sure everything works properly
I focused on:
Researching
Talking to potential users
Preparing the launch and marketing materials
In just 7 days, we had a working product that did exactly what it was supposed to do.
The launch (and the high)
One week in, we launched on X.
The response was… insane!
Hundreds of comments and likes
Tons of encouragement
People seemed to like the idea
And the best part:
The first sale came in 10 minutes after the launch! 🤩
This feeling never gets old.
The reality check
Here’s the hard truth.
We agreed from day one:
Validation = people paying actual $$$, not just compliments.
And while the launch on X did well and people were very supportive (thank you for that btw 🙏)…
It did not cross our validation threshold.
It only made $18 from 2 sales, so far.
Most likely reasons:
My X audience isn’t the target audience.
The problem we are trying to solve is not as important (a painkiller) as we initially thought.
So despite the hype, the idea isn’t validated (yet).
The fork in the road
Now we’re at a decision point:
Double down and actively reach out to video creators
Or move on to the next idea and repeat the process
Because the whole point of this challenge is not to spend months working in vain.
If it works → double down.
If not → move to the next idea.
The biggest win (even without validation)
Even if this product doesn’t “make it”, the week was a huge success.
Why?
The chemistry between Andrew and me is 🔥!
We complement each other perfectly and share the same long-term vision.
And we proved that we can ship something in 7 days.
That alone is rare.
Speed is a skill. And we’re getting better at it with each iteration.
Lesson for you
If you’re building:
Set short, brutal deadlines
Define what validation means before you start
Don’t confuse attention with traction
Remember: Shipping fast beats thinking perfectly
You can also try this challenge:
One week. One product.
Go from one idea to building it and launching it.
Complete the full cycle, don’t let things hang, as you don’t need another unfinished product.
As for us, we’ve already started working on the next idea. 😁
I’ll keep you posted.
Happy shipping!
Florin Pop 🫶